Reformation entered the market in 2009 under Yael Aflafo’s leadership. The company makes limited collections that are mainly produced in their own factory in sun-drenched L.A. The collections consist of both sustainable materials like tencel® and viscose, and recycled fabrics and dead stock. The latter two resources make up 40% of the collection. Reformation strives to achieve a zero waste production, currently reusing up the 75% of its own waste. Though tencel® and viscose obviously make for a great start, Reformation continues to look for even more sustainable alternatives.
Reformation puts sustainability at the center of everything they do. Their factory draws on the most eco-friendly and efficient technologies to minimize the brand’s energy and water footprints. In addition, Reformation invests in its own people, providing constant training opportunities in sustainability. The brand also makes a point of communicating openly and honestly about the impact of its pieces with the customers who buy and wear them. Reformation is taking the green wave all the way, using ballpoint pens made from recycled car tires and zero plastic packaging.
Reformation wants to raise awareness of the fact that the fashion industry puts an enormous strain on the environment. Their website, for instance, provides in-depth and eye-opening reports on various aspects of this issue. As a consumer, you get tips for a more sustainable closet.