The Swedish brand Filippa K has taken many steps to support sustainable consumption and design. A couple of years ago, the people behind the brand started to wonder what they could do to work more sustainably. These reflections led to the concept of ‘long lasting simplicity’: the focus had to be on clothing that lasts long, both in terms of quality and esthetics.
On the one hand, Filippa K wants to help their clients make the right choices, and on the other hand they are trying to set an example through circular designs that reduce the waste stream. These efforts resulted in various specific projects: