The online clothing platform Zady unites brands that create timeless fashion, thus going against the fast fashion industry. Zady also has its own timeless women’s line made from high-quality materials. This so-called ‘Essentials’ collection wants to raise awareness among consumers, urging them to make more conscious shopping decisions. How? By setting the example: the collection’s nine items work together to form an entire wardrobe.

The brand attaches a lot of importance to the people behind the clothes, promoting a transparent production process. Throughout all phases, Zady keeps the environment in mind, giving priority to sustainable techniques. This idea translates into their search for alternatives to pesticides, for techniques that require less water and energy, and for natural dyes. Zady’s website outlines the entire production process, mentioning their ecological accomplishments but not shying away from the negative aspects either.