Miss Green was founded in 2008 by Maaike Groen, who designs trendy and comfortable women’s clothes with respect for both people and the planet. Maaike Groen devotes a lot of attention to sustainability and an honest and transparent production process. The brand is GOTS certified and promotes the slow fashion movement by producing only two collections per year, with timeless and high-quality items that the consumer can enjoy for many years.
Miss Green employees get fair wages and decent working conditions. The production is based in Europe and India, and is taken care of by GOTS certified manufacturers who adhere to SA8000 standards. The brand tries to use as many natural fabrics as possible, like organic cotton, Tencel, bamboo and wool, as well as reducing its water consumption to the minimum. Moreover, Miss Green steers clear of harmful chemicals during the production process. In addition, transparency is the company’s cornerstone. This is why Miss Green’s website contains all the necessary information regarding the brand and its sustainability efforts, while also being open about the negative impact of its production.