Case

w.r.yuma

The idea that plastic is wreaking total havoc on our planet gives Belgian brand w.r.yuma a splitting headache. That’s why the label makes its sunglasses from bamboo, refrigerators, car parts and other recycled materials, using 3D printing techniques. After the printer spits out the sunglasses, their frames are polished and assembled by hand.

And that’s not all. W.r.yuma encourages its customers to return their old glasses from previous collections in return for a discount, and carefully recycles them. Lastly, w.r.yuma makes all its eye candy on demand to avoid overproduction.

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