Dutch aWEARness delivers workwear and corporate wear to companies that are environmentally aware and that have a sustainable vision. They believe in Design for Reincarnation, so all of their products are suitable for reuse.

Dutch aWEARness describes itself as a ‘circular chain manager’ for the textile industry, using their track and trace system to pull this off. The track and trace system manages the chain, locating the garments and making sure that those that are no longer worn are returned and recycled in a circular economy.

In addition, the company is always on the lookout for new, circular materials. One of their most recent research projects is Grass for Growth, for which they grow Miscanthus grass in South Africa, in order to create new raw materials for textiles.