After years of research, the Dutch designer and thinker Hasmik Matevosyan has developed a new business model that encourages the dialogue between fashion brands and their customers. This allows brands to get to know their audience better and to make well-informed decisions.
The idea behind this philosophy is to reduce overproduction and to build a devoted community for a brand. Really listening to your customers pays off: it allows you to take the wishes of your target audience into account from the very start (i.e. in the design phase) and to produce only those items that are sure to sell.
Thus, Matevosyan’s model makes for both ecological and economic profit.
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