Sustainable marketing probably reminds you of environmentally friendly labels and packaging materials, or recycled paper leaflets. Such initiatives are obviously crucial. Curious about the do's and don'ts? You can find them in the infographic 'circular packaging in the fashion industry'. But sustainable marketing also means being honest, for instance by showing where your product comes from, how it’s made and by whom. The best way to tell your story – in other words, the strategy or approach – depends on your business, but here are a few sources of inspiration and tips to start with.