Bellamy is the name of both a project and a clothing store. The founders, Mireille van der Sprong and Imke Bens, strive for more transparency and honesty in fashion. Calling a spade a spade, they inform their customers of the true cost of any piece that’s on their store shelves (where you won’t be seeing sales or extreme discounts). Bellamy asks the best and fairest price for any item. The price tag always mentions the cost of transportation, production and design.

Bellamy sells high-quality products that are made in Europe in limited editions. They are meant to last long, so consumers get timeless ‘heroes’ rather than fast fashion nonsense. As a customer, you can enjoy these durable basics or unique items for many, many years.