Customers & communication
When implementing circular actions, there is still a lot of uncertainty about how customers will react. There are doubts about how circular actions should best be marketed.
On the webpage of the “Modemonitor” you can get general insights into how consumers view sustainable clothing and circular business models such as rental, resale and repair. Furthermore, the Circular Communication Guide provides many guidelines for an effective communication of your circular actions.
Get started with these tools:
- Fashion Monitor (report)
- Fashion monitor (navigation tool)
- Circular communication guide
For questions, an information session, or guidance in using these tools, be sure to fill in our contact form, or contact the authors directly via veerle.spaepen@thomasmore.be.
These tools are part of the Circular Toolbox, which was developed by Thomas More as part of the VLAIO research project Size: Zero Waste.