DEDICATED represents Stockholm streetwear that’s a playful mix of creativity, graphic designs and sustainability. The brand strongly believes that fashion is putting way too much pressure on the environment, cotton farmers and factory workers. That’s why it tries to reduce its ecological footprint, for instance working only with GOTS certified and Fairtrade cotton or 100% recycled polyester.

DEDICATED doesn’t lose sight of the social issue either, guaranteeing humane working conditions for every factory worker or cotton farmer they call on. That’s how they stay true to their motto: Good vibes only!