Antoon Van Den Ecker, who is simply fascinated by beat-up old shoes, wants to counter our throwaway culture with the help of his brainchild Toni Taloni.

To keep the price down, Van Den Ecker always works with the same designs, which can then be personalized according to the customer’s own taste (with possible changes in color, texture and finishing).

Toni Taloni works with sustainable leather that shouts quality and lasts long. The normal wear and tear of these shoes can always be repaired, so Van Den Ecker is keen to draw the client into the entire process and create customer engagement.

After all, your favorite shoes are not thrown out easily.