True Fit is an American technology platform that gives personalized recommendations for clothes and shoes based on shoppers’ personal fit and style preferences. For years, the platform worked with brands and retailers to gain insight into how fashion items are made. The knowledge the team gathered about sizes, materials and designs was combined with millions of shoppers’ profiles into True Fit’s so-called “Fashion Genome”: a large dataset for fashion.

Non-registered True Fit users get advice about specific items based on how others wear them. Registered users, in turn, are guided through a short fit survey by conversational UX, after which True Fit gives them the best size for their body type and preferences. Customers can create an unlimited number of True Fit profiles to get recommendations for their friends, family and children.